Before you create a mobile marketing strategy, there are a number of things you need to consider. Read on to find out what the three most important such things are:
Before you finalize and execute a mobile marketing strategy, you are likely to make sure of a number of things. You will have already finalized your budget, as well as the mobile marketing platform that you will use. You will also have figured out how you will measure the impact of your mobile marketing campaign. However, before you launch the campaign, there are three things you need to make sure you keep in mind:
1) Make sure it’s ‘opt-in’ only: Mobile is a very personal space. It is with your customers at all times and that is why whatever message you send in has to have your customers’ prior approval. You can be sure that customers will be very offended if you don’t first make sure to take their permission before you start sending them mobile marketing messages.
2) Make every element count: Mobile real estate is very limited and hence very valuable. You need to put across your marketing message on a small screen, and you can’t have that limited space cluttered up with unnecessary details and embellishments. So your mobile marketing strategy needs to make sure that your mobile messages and mobile advertisements come straight to the point and have a compelling call-to-action, because if you don’t immediately capture your customers’ attention, they will move on to something else.
3) Optimize for mobile search: We’ve shown before on this blog how people use their mobile devices to search for products and services. This is an indisputable fact: more and more people are using their mobile devices for search. So whether you have a mobile marketing campaign or not, you certainly need to make sure that your brand is optimized for mobile search. This includes creating a mobile-optimized website, as well as complying with all of Google’s other mobile search guidelines.