Not too long ago, the team at Qliktag Software rolled out an e-commerce feature or a “Buy Now” button for the Q*Engine mobile engagement and mobile marketing platform. Essentially it enables a customer to pick up a product in a store, scan it with their smartphone, learn more about the product and if they choose […]
With the December 13th deadline for the EU1169/2011 regulation fast approaching, there is a lot discussion and buzz around GS1s, manufacturers as well as retailers on exploring the best options to get their product data online, display product data as per the regulations and also making it available to retailers, consumers and third parties that […]