Mobile contests are a great way to engage with customers, but there are certain rules to follow even with these.
One of the most successful ways of engaging with consumers is through the use of mobile contests. It is basic human behavior to perform an action in return for something; in other words, most people are programmed to do something in return for certain incentives. Contests of any type generally capitalize on this behavior. For many years, marketers have understood the power of contests in driving customer engagement, and there’s no reason why mobile contests can’t have the same impact. Obviously, for mobile contests to be effective, there do need to be some basic rules that marketers should follow. Here are three of the most basic Do’s of Mobile Contests:
- Be transparent: Whenever you ask consumers to participate in a mobile contest, you will be asking them to share a certain amount of information about themselves, and most likely, photographs as well. You should establish right at the beginning what you plan to do with this information, how to plan to store and secure it and reassure your consumers that there will be no misuse of the information that they share.
- Keep it simple: No one wants to spend more than a minute in filling out forms. This is especially true of mobile contests, where brevity is not just expected, it’s actually demanded. So anything more than 5 fields is unnecessary. Just ask for the most basic information.
- Incentivize adequately: This is an obvious one, but it’s still a good idea to keep it in mind all the time. If you’re not going to incentivize your customers adequately, be prepared to have your contest be a massive failure. It doesn’t have to be a expensive prize, but it certainly needs to be worth your consumers’ time and consideration. So while a trip to a free trip to Hawaii is not necessary, you can certainly offer your customers a way to get ahead of the queue or offer them unique discounts on their favorite products.