Are you one of those business owners who feels that mobile marketing can effectively be targeted only at youngsters? If that is the case, you should know that you’ve just become the victim of a mobile marketing myth. You might think that your business is doing very well and does not need any mobile-specific marketing strategies, but you would be totally wrong. We’ve reached the point where no business can afford to remain, willfully or otherwise, ignorant of mobile marketing practices. So consider the following mobile marketing myths carefully. You might be surprised at how quickly you change your mind about your business’s need for mobile marketing.
“Mobile Marketing means building a Mobile App for my Business”
False. You don’t really need to get into the whole complicated business of building a mobile app for your business, if you want to get into mobile marketing. Sometimes apps work and sometimes they don’t and either way, they are not essential to the success of your mobile marketing strategy. What you do need, however, is a mobile-optimized website which your customers can access with ease. According to a study, 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site. Do you really want to risk the loss of that many customers?
“My Customers Don’t Use Mobile Phones for Shopping/Research”
If you really believe this, you’ve been living under a rock. Mobile usage has grown exponentially all around us and people in all demographic groups use their mobile devices to shop, read product reviews, search for relevant local listings and share feedback about products and services. At some point all your customers are going to or already have used mobile to look up your business and/or your products and services. So you need to think ahead and get on board with mobile, so that you can reach your customers where they spend most of their time.
“Mobile marketing works only for big business and brands”
Again, not true. We’ve written before about why mobile marketing is great for small businesses – it fits any budget, offers great scope for creativity and makes business more accessible to customers. To those reasons, we’ll now add a fourth one: mobile marketing allows you to be heard in an overcrowded market, because the power of mobile really lies in ‘hyper-localization’. By using geo-location services and strategically placed QR codes and NFC posters, you can direct your customers to a retail outlet closest to their physical location. If your customers know where to find you, they will come to you.