With the right IOT Cloud Platform / Middleware Every organization knows the value of product information management systems in order to manage and track their product data for optimum product lifecycle management. But is that enough? With IoT in Retail … Read More
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Top Applications for IoT in the Food & Beverage Retail Industry
With the rise of hardware and software platforms to connect every object in the physical world to the internet, Internet of Things is a technology trend that has come a long way. It is molding how people interact with their … Read More
EU Pharmaceutical Serialisation Directive -Future of Pharma Smart Packaging
According to the estimates of World Health Organisation (WHO), 1 million people globally lose their lives due to falsified medicines. It is the most lucrative of all counterfeiting businesses, netting in 150-200 billion euros per year. In order to put … Read More
Inside the Mind of a Modern Day Conscious Consumer
Buying behavior is changing. Consumers are far more conscious of what they buy, what they eat, what they put on their bodies and how their purchases impact the environment and others. Today’s consumers are increasingly becoming cautious with their shopping … Read More
Why GS1 Organizations are at a Unique Vantage Point in the Future of Consumer Transparency & Product Data Distribution
Returning from Brussels where the GS1 Global Forum took place in February, we took away valuable insights into where different regions and countries were headed with respect to the future of aggregating & disseminating consumer product data as well as … Read More
The Smartphone Generation Want Personalized Offers & Mobile Coupons
Mobile accounted for 94% of the year-over-year traffic increase, according to the recent Demandware Shopping Index. The penetration of the smartphones into their daily life has changed the way the millennial generation lives and shops. Here is a picture of … Read More
Extended Merchandising™: A Products Best Friend
So what is Extended Merchandising™? Well, first off, merchandising in its purest form is all about the “product”. Physical in-store merchandising is about making products look attractive, bringing out the best part of the packaging and kinda of showing off … Read More
The whirlwind evolution of proximity marketing in retail & where it is headed.
Ever since smartphones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios specific to a certain location. However, the biggest obstacle for implanting this was lack of reliable technology. GPS positioning satellites were … Read More
New Mobile Merchandising Platform from Qliktag Boosts In-Store Sales, Brand Affinity with Smartphone Shoppers
NEWS ANNOUNCEMENT First Mobile Merchandising Solution with Individual Product Promotion; Quick, Easy Activation Via iBeacon, NFC, Standard Barcode or QR Code NEWPORT BEACH, Calif., March 11, 2014 – Building a bridge between brick and mortar stores and the digital … Read More
The Two Main Advantages of Extended Packaging
The advantages of extended packaging are many. Here are two most important ones. Extended packaging could very well be the future of mobile marketing. Since consumers depend on their mobile devices for a lot of different things – actively shopping, … Read More