With the rise of hardware and software platforms to connect every object in the physical world to the internet, Internet of Things is a technology trend that has come a long way. It is molding how people interact with their environment and how they have come to rely on smartphones and the internet to fulfil … Continue reading Top Applications for IoT in the Food & Beverage Retail Industry
According to the estimates of World Health Organisation (WHO), 1 million people globally lose their lives due to falsified medicines. It is the most lucrative of all counterfeiting businesses, netting in 150-200 billion euros per year. In order to put a stop to this trend, the EU introduced a scheme, which went live on 9 … Continue reading EU Pharmaceutical Serialisation Directive -Future of Pharma Smart Packaging
Buying behavior is changing. Consumers are far more conscious of what they buy, what they eat, what they put on their bodies and how their purchases impact the environment and others. Today’s consumers are increasingly becoming cautious with their shopping decisions, wanting to know more and more about the products they consume. They are actively … Continue reading Inside the Mind of a Modern Day Conscious Consumer
Returning from Brussels where the GS1 Global Forum took place in February, we took away valuable insights into where different regions and countries were headed with respect to the future of aggregating & disseminating consumer product data as well as the role regional GS1 member organizations would play or not play in that future. Over … Continue reading Why GS1 Organizations are at a Unique Vantage Point in the Future of Consumer Transparency & Product Data Distribution
Mobile accounted for 94% of the year-over-year traffic increase, according to the recent Demandware Shopping Index. The penetration of the smartphones into their daily life has changed the way the millennial generation lives and shops. Here is a picture of the stakes involved. There are roughly 80 million millennials in the United States alone and … Continue reading The Smartphone Generation Want Personalized Offers & Mobile Coupons
So what is Extended Merchandising™? Well, first off, merchandising in its purest form is all about the “product”. Physical in-store merchandising is about making products look attractive, bringing out the best part of the packaging and kinda of showing off your product, so to speak! In its purest form, it’s giving that product the edge … Continue reading Extended Merchandising™: A Products Best Friend
Ever since smartphones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios specific to a certain location. However, the biggest obstacle for implanting this was lack of reliable technology. GPS positioning satellites were among the first real exciting technologies used to triangulate the position of smartphone user provided … Continue reading The whirlwind evolution of proximity marketing in retail & where it is headed.
NEWS ANNOUNCEMENT First Mobile Merchandising Solution with Individual Product Promotion; Quick, Easy Activation Via iBeacon, NFC, Standard Barcode or QR Code NEWPORT BEACH, Calif., March 11, 2014 – Building a bridge between brick and mortar stores and the digital world, Qliktag Software Inc. today announced the launch of its Qliktag in-store mobile merchandising platform … Continue reading New Mobile Merchandising Platform from Qliktag Boosts In-Store Sales, Brand Affinity with Smartphone Shoppers
The advantages of extended packaging are many. Here are two most important ones. Extended packaging could very well be the future of mobile marketing. Since consumers depend on their mobile devices for a lot of different things – actively shopping, browsing, reading reviews and comparing prices – brands need to step up their efforts to … Continue reading The Two Main Advantages of Extended Packaging
The term ‘extended packaging’ refers to the practice of conveying information to consumers via their mobile devices. This information could take a number of different forms (video, images, web page) and is usually linked through a 2D code or QR code on product packaging. The idea is that packaging to serve a function beyond what … Continue reading What is Extended Packaging?