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The Retail Revolution: How Joseph Woodland’s Barcode Helps Us Understand Consumer Behaviour

The modern bar code had its origins 64 years ago on the sands of Miami Beach. Joseph Woodland, then a mechanical engineer in training, was responding to a plea that had been presented before a dean of the Drexel Institute … Read More

Pairing Wines With QR Codes Can Enhance The Sipping Experience

Wineries have been quick to adapt to QR code labels in an attempt to leverage mobile marketing. While the inclusion of QR codes for mobile marketing is widely being explored across various business verticals, the pairing of QR codes and … Read More