The face of digital retail looks promising as many e-commerce giants are challenging the status-quo of traditional retail. Technology leaders are obsessed with developing tools and software aimed at driving sales. According to a webinar by Forrester Research, digital influences ½ of the retail market, especially in the United States. This does not imply that […]
Remembering the iconic Sci-fi thriller, the Matrix, which put forth the idea of ‘simulated reality’, let’s recall the famous conversation when Neo met Morpheus for the first time and Morpheus asks, “What Is Real? How Do You Define Real? “If you’re talking about what you can feel, what you can smell, what you taste and […]
Just the other day, I was on eBay looking for a desk lamp when I came across one that caught my attention. On clicking the item, first of all, the image seemed blurry and unclear. Zooming revealed no details and I couldn’t get a good sense of what the product really looked like up close. […]
There’s a barcode on virtually every single product we purchase and although most of us a subconsciously aware of that fact, we don’t really care much about them as consumers. The only time we take notice is when the person at the supermarket counter is scanning them for billing. You assume that those barcodes have […]
Food product information delivery to consumers has been a trending topic in recent days. The first two weeks of June have been action packed as far as the packaged food industry goes and the undeniable growing trend of consumers wanting to know more about the food products they consume. A decade ago, a consumer’s knowledge […]
Where is “search” headed? Let’s start with “Search”. Semantic search technologies are those which work to understand the meaning and context of actual words within a webpage rather than search based on just the word itself which is what a lot of SEO professionals have been able to benefit from over the previous years. Traditionally […]
There is an incredible amount of data exchange going on between a retailer, a manufacturer and a consumer. A lot of this happens at the actual place of product purchase and there has been a lot of recent activity to come up with a solution to replace old paper tags. Intelligent retail shelving is trending […]
With mobile engagement and big data analytics being among the hottest technology trends over the past year or so, the combined area of mobile engagement analytics has seen considerable movement this year. The latest announcements coming from Microsoft for the public preview launch of the Azure Mobile Engagement Analytics Tool emphasizes the growing need for […]
According to the International Council of Shopping Centers, the shopping this holiday season is expected to be very strong, with the sales forecast to grow at 4 percent, as shopping is no longer restricted to normal office hours or PCs. Google suggests that one-third of the shopping searches on the search engine happen between 10 […]
Not too long ago, the team at Qliktag Software rolled out an e-commerce feature or a “Buy Now” button for the Q*Engine mobile engagement and mobile marketing platform. Essentially it enables a customer to pick up a product in a store, scan it with their smartphone, learn more about the product and if they choose […]
Marketing techniques have undergone paradigm shifts and with the advent of digital media, social media and smartphones. Mobile applications are serving as a unique platform for marketers to promote and showcase their product in greater details delivering more product information and engaging consumers. In the last month product giant Adobe boosted its mobile marketing services […]