Category Archives: SmartLabel

Building Trust in the Digital Marketplace with SmartLabel™

A number of brands we’ve talked to about deploying and managing SmartLabel™ for their brands and products ask about the benefits of SmartLabel™ and what it offers over and above printing information directly on the packaging label. There are several commonly talked about benefits from being able to provide more detailed information that would usually … Continue reading Building Trust in the Digital Marketplace with SmartLabel™

Doing SmartLabel Right with Separation of Data Attributes & Front End Design

SmartLabel™ is one of the pioneering movements under the consumer transparency umbrella of initiatives. The GMA and FDA led SmartLabel allows brands and consumers alike to enrich their product experience by electronically delivering deeper product information through QR codes placed on the product packaging. The GMA also predicts that 80% of the packaged groceries will … Continue reading Doing SmartLabel Right with Separation of Data Attributes & Front End Design

Going Beyond the Expected with SmartLabel

The SmartLabel™ solution gathered substantial momentum over the last year and key CPG brands have joined the consumer transparency initiative. The GMA SmartLabel initiative came at the right time. Consumer transparency expectations are at an all-time high in both consumers and brands alike.  Although SmartLabel™ is still in its initial stages as far as implementation … Continue reading Going Beyond the Expected with SmartLabel

Why The GMA Smart Label Initiative Comes at Right Time for Consumers & Brands

As we’re internally preparing to launch our own GMA SmartLabel solution within our Q*Engine platform for brands and manufacturers, the news stories coming out of different regions of the world and discussions around consumer transparency all seem to indicate 2016 is the right time for something like the SmartLabel initiative to take-off. To start off … Continue reading Why The GMA Smart Label Initiative Comes at Right Time for Consumers & Brands

Consumer Transparency & The Smart Label Initiative

TRUST – is huge when it comes to brand-consumer relationships and while it’s always been an important consideration, never before has it been this critical for product manufacturers to have the consumers trust. Research points out authenticity and having information on products that they can trust to make purchase decisions is one of the hallmark … Continue reading Consumer Transparency & The Smart Label Initiative