Coachella music and art festival promote proximity marketing with Apple’s iBeacon

According to an article covered in, the Coachella music and art festival will have on-site iBeacons that push notifications and other information to the user as they walk the ground at Empire Polo Club in Indio California.

The 2014 Coachella iOS app implements a Bluetooth-enabled micro-location technology capable of delivering proximity-aware notifications, navigation, and information to audiences on location at the music festival. The website shouts to its audience to use Bluetooth to interact with the beacons placed on the ground.

After Apple introduced iBeacon with iOS 7, Major League Baseball in February announced plans to deploy beacons in more than 20 ballparks by opening day. In the recent past in select outlets of Macy’s and other prominent grocery proximity marketing campaigns have been adopted to create the superior in-store experience for the clients.

So spectators moving to Coachella music and art festivals there are certain loads of entertainment in the cards along with hundreds of iBeacons making the entire festival experience even more enriched by an experience.