Consumer Feedback Collection

There has been a gap between brands and their customers for decades now. Often, middlemen, suppliers and retailers have more proximity and communication with consumers directly as compared to the manufacturer or brands. Also, branding and packaging information has been traditionally one way. Brands speak to consumers through the product or packaging and the communication ends there.

With the QLIKTAG Smart Products IoT Platform, this can be turned into a two way conversation and digital interactions activated on the product packaging can enable brands to design questionnaires, feedback forms and collect insights directly from their consumers across their product catalog. An opportunity for bringing brands and customers closer together and considering what customers are saying.