Customer Engagement

Some years ago, it was the role of sales and store staff to manage merchandising and represent the product. With the digital revolution, all that has changed. Advertising, marketing & sales at the point of sale are playing a lesser role as information and product content are driving purchase decisions. Products are  now expected to play a direct and more active role in customer engagement.

IoT enabled Smart Products are cable of delivering 2-way interactions with customers. They have a greater capacity to delivery highly relevant and rich product content about themselves as well as collect feedback and inputs from the consumer. Pseudo-connected to the internet via a connected device such as a mobile phone or in-store display, Smart Products can  deliver videos, reviews, stories, offers, coupons, contests, suggestions, help and product information, individual Smart Products can directly engage customers and sell themselves.