Some years ago, it was the role of sales and store staff to manage merchandising and represent the product. With the digital revolution, all that has changed. Advertising, marketing & sales at the point of sale are playing a lesser role as information and product content are driving purchase decisions. Products are now expected to play a direct and more active role in customer engagement.
IoT enabled Smart Products are cable of delivering 2-way interactions with customers. They have a greater capacity to delivery highly relevant and rich product content about themselves as well as collect feedback and inputs from the consumer. Pseudo-connected to the internet via a connected device such as a mobile phone or in-store display, Smart Products can deliver videos, reviews, stories, offers, coupons, contests, suggestions, help and product information, individual Smart Products can directly engage customers and sell themselves.