Digital Packaging Labels & SmartLabel™
Extended Packaging & Digital Labeling today, enables a new level of consumer transparency, product information delivery and brand to consumer relationships than ever before. The ability to deliver more information, more dynamic product content, in multiple languages, in rich content formats in a way customers are used to consuming their information.The SmartLabel initiative in North America is one such digital labelling initiative that has gained momentum.
The QLIKTAG Platform enables you to design and deploy your own interactive digital labels across your products turning them into Smart Products with more capable digital, IoT enabled labels that can be accessed via the web and activated by consumers on the product. It also enables consumers to interact with the digital labels and send feedback and information to the brand creating an interactive 2 way interface rather than having traditional 1 way print labels.