E-commerce today makes up a significant part of overall consumer retail. The purchase decisions made online are not done on the basis of a physical product. They’re made based on a digital representation of the physical product on the web. The product content, specifications, images, descriptions and other attributes directly drive online sales and the internet of products is evolving constantly.
With the QLIKTAG Platform, getting this digital product content to where it’s needed over the internet is made more efficient. Moreover, with the Smart Product capabilities you can enable item re-ordering on the packaging, use the product to link consumers to the e-commerce channels they are available, enable product review collection, purchase applications and more.