It all boils down to Trust. Specifically Trust as it relates your products.

So why is Trust important ? Because consumers are demanding it, regulators are demanding it and your partners are demanding it. And if you don’t deliver then quite simply, you will not succeed as a business in the 21st century.

And how are they demanding this ? The demands are coming in the form of industry initiatives, regulations, and most importantly by consumers switching to alternate products that they can Trust.