The next time you shop for jewelry, you will probably be able to learn all about the certification of the piece you buy right at the store. The International Gemological Institute (IGI) is now assigning unique QR codes to each certified piece. Each code will link the customers to a webpage that will provide all the information about the piece as confirmed by the IGI.
This new move comes with the hope that customers will be reassured by immediate access to more accurate information about the pieces they are interested in buying. Sales associates can scan the QR codes in the stores and share information about the gemological grading, besides also authenticating the precious metals used in the piece. The traditional hard copy of all relevant authentication certificates will be available from the IGI as usual.
We’ve already seen a similar use of QR codes and NFC before, where they were used for authenticating luxury goods. It is good to see these technologies being rehabilitated in an appropriate way after so many reports of bad applications. Of course, apart from authentication, QR codes on jewelry could also be used to share other kinds of information with the consumer, such as:
- The provenance of the piece: People like to know where each piece of jewelry they own came from, and what its history is.
- The crafting of the piece: Perhaps QR codes could also be used to show people exactly how their jewelry is designed and crafted. It will show consumers why the pieces they own offer full value for money.
As this use of QR codes proves, there are any number of ways in which QR codes can continue to serve a purpose. Writing them off as another ‘gimmick’ is simply not a good idea.