Tap to order: NFC can make grocery shopping easier

Wouldn’t it be wonderful if you didn’t have to go all the way to the supermarket after work to fetch groceries for dinner and could just have them delivered to you with minimal effort on your part? Telecom Italia is working with consumer co-operative Unicoop Tirreno to make that dream come true for its employees.The telecom company is placing NFC-enabled posters around the office, which employees can use to order groceries and then have them delivered to the office. They first need to register themselves with Unicoop Tirreno online and download an app. After that, all they need to do is tap on the items shown on the poster and their orders will be booked for delivery.
This isn’t the first time that a retail chain has experimented with mobile technology to reduce the amount of time and effort expended by customers while grocery shopping. French supermarket chain, Carrefour had launched the Mon Panier service which allowed customers to place orders at their nearest Carrefour outlet via their smartphones. The orders would be ready within two hours and customers could then pick up their deliveries at the outlet, by identifying themselves using NFC readers at the delivery kiosks.

There are so many other ways too in which mobile technology could be used to make the retail experience easier for shoppers. We have already written about how Seattle-based retailer Hointer is using NFC to help customer pick clothes and try them out. We would also love to see more instances of customer loyalty coupons being transferred to mobile and being redeemed via NFC readers. It would certainly clear up a lot of the clutter in our wallets and bags. Another great use of these technologies would be to give customer on how they can use the products they have purchased and to register their products and warranties. In fact, the sky is the limit when it comes to using NFC and QR codes to streamline the retail experience.



NFC grocery shopping