Why NFC Technology Remains Powerful and Relevant

As an online battle rages over whether NFC technology is relevant, we take a look at why it is not just a useful, but also a necessary technology

It all began with one article posted on a popular technology website. This article argues that NFC  technology is useless and irrelevant, and that Apple had basically killed it by refusing to consider it for inclusion in their products.  It generated a massive response in the comments section, as well as on social networking platforms and there have already been lengthy counter-arguments posted elsewhere. On this blog, we would like to add to the debate by offering a few examples of NFC technology used well and thoughtfully.

Transport Cards

This is probably the best and the most well-known example of practical use of NFC technology. The Oyster smartcards can be used on London’s vast public transport system for contact-less payments.  This form of payment was introduced to speed up passage through Tube gates and bus doors. A similar system has also been adopted by other cities and towns in the UK.

Supermarket Payments

Australia, considered a hotspot for contactless payment, has already seen a number of large supermarket chains, such as Woolworths and Coles roll out NFC-enabled contactless payments. Penetration of contactless payment terminals is high with over 10,000 such terminals in the country which accept both Visa’s payWave and Mastercard’s PayPass.  In fact, Coles reported that more than half of its credit card transactions were made through contactless cards enabled with NFC technology.

Retail Tags and Labels

We’ve written in a previous post about how Seattle-based retailer Hointer deployed NFC technology on hang tags to help customers pick out the items that they wanted and have them drop directly into changing rooms. This is a great example of how retail stores can use NFC technology to create a friction-less experience for customers. Similarly,  Zeebric’s own QlikTag solution also uses the power of NFC technology, as well as QR codes, to help customers connect directly with brands, and allows the latter to send more personalized marketing content to consumers.