Counterfeits, replicas, fakes and illegal products are among the top challenges for many consumer brands globally. It has turned into battle against what is now a multi-billion dollar industry of counterfeit apparels, fashion, electronics, food & beverage, books, luxury items, pharmaceuticals and impacts nearly every product category. In most cases, the consumer will not be able to distinguish between a genuine product and a counterfeit.
Smart Products equipped with a QLIKTAG on a serialisation level have the inherent ability to have product authentication capabilities built into a products. With an ordinary smartphone, consumers can scan a Smart Product which can then run a product authentication check against it’s digital record on the QLIKTAG Platform and return a message conveying whether that specific serial instance of the product is authenticated as genuine.