Today when a product transfers from the retailer to the new owner of the products, there is often very little visibility for the brand beyond that point. In case there is a process for product registration, post sales service or warranty activation, it’s often a manual process with limitations of having to carry a warranty card or ownership documents.
Smart Products having digitally accessible records of themselves connected over the internet enable applications like digital product activations, warranty management and more. On purchase, a mobile app can be used to register the purchase, transfer the ownership of a product using a digital record or activate a warranty which can be accessed anywhere in the world at any time it’s needed. This opens new possibilities with post sales processes and improving visibility beyond the store shelf.