Smart Connected Packaging
Traditionally, product packaging has carried as much product information and content as the print space would allow. Furniture that requires assembly would come with a booklet of instructions. Electronics would come with an usage manual, ramen noodles with cooking steps, pharmaceuticals with dosage instructions and so on.
With Smart Products & “Connected Packaging", content can be delivered digitally in rich content formats using triggers such as data matrix codes or QR codes on the packaging. Whether it’s video assembly instructions, animations for dosage advice, recipe books, storage advice or any content related to a product. Any information related to a product and useful to the consumer can be delivered via connected packaging in multiple languages, with no size restrictions in a dynamic, user friendly format over the internet instead of print. Connected packaging offers powerful applications in connecting consumers to products and bridging the physical / digital divide.