Qliktag for Brands
Give your brand an edge in today's product data driven omni-channel retail landscape
The Consumer Products Industry Landscape is Changing
The Consumer Products Industry is going through an unprecedented change in terms of “Trusted Product Information & Consumer Transparency". Consumers today rely extensively on product information while making their purchase decisions. They want access to more information about the products they purchase and the ability to access it in-store, online, through their smartphones and other channels at any time. Brands that provide a single source of truth and accurate & consistent product content across all channels will show that they have been able navigate this shift in the industry and are ahead of the curve.
Omni-Channel Product Information Management with Qliktag
The Qliktag platform offers brands & manufacturers a comprehensive solution for the collection and dissemination of consistent, accurate and validated product content and ongoing maintenance as a strategic corporate initiative, enabling:
- collecting & enriching product content from multiple sources
- delivering product information to recipients in the required format
- controlling access to brand owned data
- monitoring analytics
- meeting regulatory requirements
- delivering rich, engaging product experiences to consumers
- powering digital commerce applications, systems within the organization & retail system needs
Whatever the endpoint of the product content requirement is, the Qliktag platform will help supply quality product information seamlessly from a centralized hub.
The Qliktag platform goes beyond what traditional PIM (product information management) systems offer once a brand has curated detailed product information.
The collaborative focus of the Qliktag platform enables brands to offer a self service capability to retailers and external parties to retrieve the necessary product content in a secure and controlled manner.
The solution can be extended to generate unique rich mobile experiences for every individual SKU. It also provides multiple activation methods for making product information available on packaging, labels, SmartShelves, search engines and other channels that consumers use to look up product content.
Complete with a powerful mobile applications SDK, customer insights dashboard, analytics and features to deploy branded product activations, the Qliktag solution enables brands to connect directly with their customers and deliver product content in an engaging and simple way.