Contemporary fashion is undergoing a transformation. We are increasingly witnessing all industry sectors shift towards the digital. And fashion is no stranger to technology. Counterfeiting has become a global menace. We have already discussed how IoT is helping companies like … Read More
Anti-Counterfeit QR code tags

How HP Uses Internet of Things to Tackle the Counterfeiting Menace
Counterfeiting is a major concern for brands. Companies lose billions of dollars in revenue and consumers also suffer the consequences in situations where they are unable to verify themselves or their ownership over products. “The Organisation for Economic Co-operation and … Read More
South Korean Retailer Uses Anti-Counterfeit QR Code Tags
You’ve probably heard of the South Korean retail chain, E-Mart, as the creator of this wonderful, award-winning QR code marketing campaign. That particular QR code won E-Mart a number of fans across the world and succeeded in increasing the footfall … Read More