Barcode

Going Digital with Product User Content & Instruction Manuals

User instructions & product documents are an essential component of many categories of consumer products. You bring home a new product, maybe a TV, Printer, a bed or even a frozen food product. Think of the amount of content that … Read More

The Retail Revolution: How Joseph Woodland’s Barcode Helps Us Understand Consumer Behaviour

The modern bar code had its origins 64 years ago on the sands of Miami Beach. Joseph Woodland, then a mechanical engineer in training, was responding to a plea that had been presented before a dean of the Drexel Institute … Read More