How Traceability Data Combined with Serialization Can Enable Product Authentication, Anti-Counterfeiting & Gray Market Prevention

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Retail Technology

The issue of counterfeiting and spread of gray market channels today cannot be downplayed. In fact, the struggles of brands combating counterfeiters have only increased in recent times and it continues to be a problem not just impacting revenue but also causing irreparable damage to trust between the consumer and the brand. Technology around anti-counterfeit […]