consumer insights

Inside the Mind of a Modern Day Conscious Consumer

Buying behavior is changing. Consumers are far more conscious of what they buy, what they eat, what they put on their bodies and how their purchases impact the environment and others. Today’s consumers are increasingly becoming cautious with their shopping … Read More

Going Beyond the Expected with SmartLabel

The SmartLabel™ solution gathered substantial momentum over the last year and key CPG brands have joined the consumer transparency initiative. The GMA SmartLabel initiative came at the right time. Consumer transparency expectations are at an all-time high in both consumers … Read More

Extended Merchandising™: A Products Best Friend

So what is Extended Merchandising™? Well, first off, merchandising in its purest form is all about the “product”. Physical in-store merchandising is about making products look attractive, bringing out the best part of the packaging and kinda of showing off … Read More

CISCO Uncovers Key to Engaging Shoppers Using Mobile

Smartphones today have evolved to be an important part of our daily lives more than ever before and it’s been more than a decade that consumers are engaged in e-commerce. With these smartphones, today consumers are completely going digital and … Read More