consumer transparency

Qliktag Platform SmartLabel Version 2.2

Qliktag Software Releases Latest SmartLabel® Version 2.2 for Platform Users

NEWPORT BEACH, Calif., May 5, 2020  — Qliktag Software Inc. a leading software innovator has announced the release of the latest version 2.2 specification SmartLabel® as one of the key new features on the latest release of its Qliktag Platform. The Qliktag … Read More

e-commerce-smartlabel

The Potential of SmartLabel® to Enable Trust in E-commerce & Online Purchases

The SmartLabel® initiative by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) has made some progress since its inception in 2015. The SmartLabel® branding and scannable QR code can be instantly recognized on a number of grocery … Read More

Doing SmartLabel Right with Separation of Data Attributes & Front End Design

SmartLabel™ is one of the pioneering movements under the consumer transparency umbrella of initiatives. The GMA and FDA led SmartLabel allows brands and consumers alike to enrich their product experience by electronically delivering deeper product information through QR codes placed … Read More

Going Beyond the Expected with SmartLabel

The SmartLabel™ solution gathered substantial momentum over the last year and key CPG brands have joined the consumer transparency initiative. The GMA SmartLabel initiative came at the right time. Consumer transparency expectations are at an all-time high in both consumers … Read More

Top 5 Product Information Management Trends to expect 2018

Do you remember the last time you purchased something, without googling it or looking the product up online? Well, we don’t either. The shift in retail technologies has enabled customers to gather as much information as possible. Product Information plays … Read More

Packaged Food Consumers Hungry for More Product Information – Are Brands Delivering?

Food product information delivery to consumers has been a trending topic in recent days. The first two weeks of June have been action packed as far as the packaged food industry goes and the undeniable growing trend of consumers wanting … Read More