The Potential of SmartLabel® to Enable Trust in E-commerce & Online Purchases

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The SmartLabel® initiative by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) has made some progress since its inception in 2015. The SmartLabel® branding and scannable QR code can be instantly recognized on a number of grocery product packages picked up off the shelves today albeit, commonly products manufactured by the largest […]