Barilla’s Field to Fork Model can be identified as a noteworthy use case on the Internet of Products. Founded in 1877, Barilla is an Italian food company which produces a variety of pasta and sauce. Barilla has made a huge … Read More
consumertransparency

Consumer Transparency & The Smart Label Initiative
TRUST – is huge when it comes to brand-consumer relationships and while it’s always been an important consideration, never before has it been this critical for product manufacturers to have the consumers trust. Research points out authenticity and having information … Read More
Tags: consumertransparency, customer loyalty, GMA, QlikTag, smartlabel, trust