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customer engagement

Going Digital with Product User Content & Instruction Manuals
User instructions & product documents are an essential component of many categories of consumer products. You bring home a new product, maybe a TV, Printer, a bed or even a frozen food product. Think of the amount of content that … Read More

Walmart empowers customers to Scan & Go
Walmart helps customers save time and money with its mobile app – Scan & Go Walmart is making it easier for customers to save time with its fast, simple and easy to use mobile app – ‘Scan & Go’. The … Read More

It Takes a Product Content Obsessive Organization to Nail Digital Retail
The face of digital retail looks promising as many e-commerce giants are challenging the status-quo of traditional retail. Technology leaders are obsessed with developing tools and software aimed at driving sales. According to a webinar by Forrester Research, digital influences … Read More

The Opportunity Cost of Ignoring Product Digitization
Just the other day, I was on eBay looking for a desk lamp when I came across one that caught my attention. On clicking the item, first of all, the image seemed blurry and unclear. Zooming revealed no details and … Read More

Extended Merchandising™: A Products Best Friend
So what is Extended Merchandising™? Well, first off, merchandising in its purest form is all about the “product”. Physical in-store merchandising is about making products look attractive, bringing out the best part of the packaging and kinda of showing off … Read More
The Five Golden Rules of QR Code Marketing
Experts have been predicting the death of QR codes for quite some time now. The complaints usually range from QR codes’ perceived ugliness to their severely limited usage, as well as the fact that they can be easily generated and … Read More