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customer engagement
Going Digital with Product User Content & Instruction Manuals
User instructions & product documents are an essential component of many categories of consumer products. You bring home a new product, maybe a TV, Printer, a bed or even a frozen food product. Think of the amount of content that … Read More
Walmart empowers customers to Scan & Go
Walmart helps customers save time and money with its mobile app – Scan & Go Walmart is making it easier for customers to save time with its fast, simple and easy to use mobile app – ‘Scan & Go’. The … Read More
It Takes a Product Content Obsessive Organization to Nail Digital Retail
The face of digital retail looks promising as many e-commerce giants are challenging the status-quo of traditional retail. Technology leaders are obsessed with developing tools and software aimed at driving sales. According to a webinar by Forrester Research, digital influences … Read More
The Opportunity Cost of Ignoring Product Digitization
Just the other day, I was on eBay looking for a desk lamp when I came across one that caught my attention. On clicking the item, first of all, the image seemed blurry and unclear. Zooming revealed no details and … Read More
Extended Merchandising™: A Products Best Friend
So what is Extended Merchandising™? Well, first off, merchandising in its purest form is all about the “product”. Physical in-store merchandising is about making products look attractive, bringing out the best part of the packaging and kinda of showing off … Read More