GMA

Qliktag Platform SmartLabel Version 2.2

Qliktag Software Releases Latest SmartLabel® Version 2.2 for Platform Users

NEWPORT BEACH, Calif., May 5, 2020  — Qliktag Software Inc. a leading software innovator has announced the release of the latest version 2.2 specification SmartLabel® as one of the key new features on the latest release of its Qliktag Platform. The Qliktag … Read More

e-commerce-smartlabel

The Potential of SmartLabel® to Enable Trust in E-commerce & Online Purchases

The SmartLabel® initiative by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) has made some progress since its inception in 2015. The SmartLabel® branding and scannable QR code can be instantly recognized on a number of grocery … Read More

Doing SmartLabel Right with Separation of Data Attributes & Front End Design

SmartLabel™ is one of the pioneering movements under the consumer transparency umbrella of initiatives. The GMA and FDA led SmartLabel allows brands and consumers alike to enrich their product experience by electronically delivering deeper product information through QR codes placed … Read More

Consumer Transparency & The Smart Label Initiative

TRUST – is huge when it comes to brand-consumer relationships and while it’s always been an important consideration, never before has it been this critical for product manufacturers to have the consumers trust. Research points out authenticity and having information … Read More