Going Beyond the Expected with SmartLabel

Categories
SmartLabel

The SmartLabel™ solution gathered substantial momentum over the last year and key CPG brands have joined the consumer transparency initiative. The GMA SmartLabel initiative came at the right time. Consumer transparency expectations are at an all-time high in both consumers and brands alike.  Although SmartLabel™ is still in its initial stages as far as implementation […]

Packaged Food Consumers Hungry for More Product Information – Are Brands Delivering?

Categories
Retail Technology

Food product information delivery to consumers has been a trending topic in recent days. The first two weeks of June have been action packed as far as the packaged food industry goes and the undeniable growing trend of consumers wanting to know more about the food products they consume. A decade ago, a consumer’s knowledge […]