As the call for immediate action around climate change continues to grow stronger, more consumers are beginning to introspect on their consumption patterns, choices and impact of their purchases on the environment. Among the questions consumers are asking: where is … Read More
labeling

What Would Data Modelling Requirements for a Covid-19 Vaccine Ready for Distribution & Delivery Look Like?
As news around the successful clinical trials of frontrunner candidates for the Covid-19 vaccines brought something positive to look forward to, conversations are now turning towards the manufacturing, distribution and delivery of the vaccines. The scale of the task that … Read More

The Potential of SmartLabel® to Enable Trust in E-commerce & Online Purchases
The SmartLabel® initiative by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) has made some progress since its inception in 2015. The SmartLabel® branding and scannable QR code can be instantly recognized on a number of grocery … Read More
Tags: consumer, consumer transparency, FMI, GMA, groceries, labeling, packaging, smartlabel, smartlabels, traceability, trust