While the world is still getting accustomed to spotting wearable devices on fellow humans, IoT enabled applications have ushered in a new era of the Internet of Products. The Internet of Things is commonly associated with smart home control devices, … Read More
Mobile Engagement
Mobile Engagement Analytics Making Headway In 2015
With mobile engagement and big data analytics being among the hottest technology trends over the past year or so, the combined area of mobile engagement analytics has seen considerable movement this year. The latest announcements coming from Microsoft for the … Read More
Where The Internet of Things & Mobile Commerce Collide
Not too long ago, the team at Qliktag Software rolled out an e-commerce feature or a “Buy Now” button for the Q*Engine mobile engagement and mobile marketing platform. Essentially it enables a customer to pick up a product in a … Read More
How to Use QR Codes for Child Safety
We’ve seen some really good uses of QR codes and this is definitely one of them: Jane, a baby products company, is using QR codes placed on car seats to help parents make sure that they have been fitted correctly … Read More
QR Codes on Product Packaging Can Add Real Value
Ever since McDonald’s unveiled its new packaging, featuring QR codes, there has been much talk about whether there’s anything remarkable about this move. The fast food giant’s QR codes will lead people who scan them to information about the nutritional … Read More
QR Codes for Apparel Brands: Maximizing Customer Engagement
Building customer engagement is all about interaction and accessibility. Traditional modes of such engagement would of course require a great deal of physical interaction as well as lots of time, money and energy put into making such interaction possible. With … Read More