product content hub

Role of Product Data in Retail Automation

Automation has replaced the human effort of executing business processes. The latest report published by private sector think-tank McKinsey Global Institute (MGI) which assessed the effects of automation in various socioeconomic environments, suggests that 30% of the Earth will be automated by … Read More

It Takes a Product Content Obsessive Organization to Nail Digital Retail

The face of digital retail looks promising as many e-commerce giants are challenging the status-quo of traditional retail. Technology leaders are obsessed with developing tools and software aimed at driving sales. According to a webinar by Forrester Research, digital influences … Read More

Product Information

The Retail Product Information Matrix- What IS Real Neo?

Remembering the iconic Sci-fi thriller, the Matrix, which put forth the idea of ‘simulated reality’, let’s recall the famous conversation when Neo met Morpheus for the first time and Morpheus asks, “What Is Real? How Do You Define Real? “If … Read More

Product Digitization

The Opportunity Cost of Ignoring Product Digitization

Just the other day, I was on eBay looking for a desk lamp when I came across one that caught my attention. On clicking the item, first of all, the image seemed blurry and unclear. Zooming revealed no details and … Read More