product content

Going Digital with Product User Content & Instruction Manuals

User instructions & product documents are an essential component of many categories of consumer products. You bring home a new product, maybe a TV, Printer, a bed or even a frozen food product. Think of the amount of content that … Read More

Packaging & Labeling Technology for Todays Global Multi-Lingual Consumer

Today, there is a lot of emphasis on product packaging and information delivery to consumers. Brands need to comply with consumer expectations and standards while provided holistic product information to consumers. The packaging labels have limitations when it comes to … Read More

It Takes a Product Content Obsessive Organization to Nail Digital Retail

The face of digital retail looks promising as many e-commerce giants are challenging the status-quo of traditional retail. Technology leaders are obsessed with developing tools and software aimed at driving sales. According to a webinar by Forrester Research, digital influences … Read More

Product Information

The Retail Product Information Matrix- What IS Real Neo?

Remembering the iconic Sci-fi thriller, the Matrix, which put forth the idea of ‘simulated reality’, let’s recall the famous conversation when Neo met Morpheus for the first time and Morpheus asks, “What Is Real? How Do You Define Real? “If … Read More

Top 5 Product Information Management Trends to expect 2018

Do you remember the last time you purchased something, without googling it or looking the product up online? Well, we don’t either. The shift in retail technologies has enabled customers to gather as much information as possible. Product Information plays … Read More

Collaboration - Product Information Management Software PIM

Why Collaboration is Key to the Future of Product Information Management Software

The use of PIM systems or “Product Information Management software” today, like the process of gathering and managing product content is very fragmented. Organizational PIM systems are installed or deployed by various departments within companies that manufacture products or retail … Read More