QR code

Going Digital with Product User Content & Instruction Manuals

User instructions & product documents are an essential component of many categories of consumer products. You bring home a new product, maybe a TV, Printer, a bed or even a frozen food product. Think of the amount of content that … Read More

Packaging & Labeling Technology for Todays Global Multi-Lingual Consumer

Today, there is a lot of emphasis on product packaging and information delivery to consumers. Brands need to comply with consumer expectations and standards while provided holistic product information to consumers. The packaging labels have limitations when it comes to … Read More

How Barilla Uses Internet of Products for its Field to Fork Model

Barilla’s Field to Fork Model can be identified as a noteworthy use case on the Internet of Products.  Founded in 1877, Barilla is an Italian food company which produces a variety of pasta and sauce. Barilla has made a huge … Read More

The whirlwind evolution of proximity marketing in retail & where it is headed.

Ever since smartphones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios specific to a certain location. However, the biggest obstacle for implanting this was lack of reliable technology. GPS positioning satellites were … Read More

Qliktag Featured in Mobile Commerce Insider.

One 12th march 2014 Mobile Commerce Insider featured Qliktag, product of Qliktag Software Inc as a bridge between on-site stores and website stores with their new App. Qliktag allows businesses to create mobile experience and promotion for specific products. On … Read More

Qliktag Featured in Mobile Retailer.

Internet Retailer featured Qliktag , as an unique software solution to make mobile landing pages interactive for retailers. Qliktag Technology Inc can devise an App exclusive for any brand retailer outlet  where retailers outlet can drag and drop tools to … Read More

Diaper QR codes to help monitor babies’ health

(Image courtesy Tanya Parker) With the help of ‘smart diapers’ featuring QR codes, parents will be able to track dehydration, UTIs and kidney disorders in babies We’ve written earlier about QR codes being used by the Oklahoma medical board on … Read More

South Korean Retailer Uses Anti-Counterfeit QR Code Tags

You’ve probably heard of the South Korean retail chain, E-Mart, as the creator of this wonderful, award-winning QR code marketing campaign. That particular QR code won E-Mart a number of fans across the world and succeeded in increasing the footfall … Read More