QR codes

How Traceability Data Combined with Serialization Can Enable Product Authentication, Anti-Counterfeiting & Gray Market Prevention

Posted by webmaster on November 24, 2021 | Featured

The issue of counterfeiting and spread of gray market channels today cannot be downplayed. In fact, the struggles of brands combating counterfeiters have only increased in recent times and it continues to be a problem not just impacting revenue but … Read More

Tags: anti counterfeiting, black market, brand trust, counterfeit, counterfeiting, gray market, grey market, hid trusted tags, IoT, nfc authentication, NFC tags, nxp ntag 424 dna, product authentication, QR code, QR code for authentication, QR codes, serialisation, serialization, supply chain, traceability

Qliktag Smartlabel Platform with GS1 Digital Link

Qliktag First SmartLabel® Platform to Support GS1 Digital Link

Posted by Dilip Daswani on February 18, 2021 | Featured

NEWPORT BEACH, CALIF. (PRWEB) FEBRUARY 17, 2021 Qliktag Software Inc. the developers of have announced that its Qliktag Platform is the first platform to support GS1 Digital Link as a means for consumers and other stakeholders to access SmartLabel®. The Qliktag … Read More

Tags: 2d codes, Barcodes, CBA, consumer transparency, GS1, GS1 Digital Link, gs1 standards, QR codes, smartlabel, smartlabels

Diaper QR codes to help monitor babies’ health

Posted by webmaster on July 10, 2013 | Featured

(Image courtesy Tanya Parker) With the help of ‘smart diapers’ featuring QR codes, parents will be able to track dehydration, UTIs and kidney disorders in babies We’ve written earlier about QR codes being used by the Oklahoma medical board on … Read More

Tags: medical qr codes, QR code, QR codes, qr codes for health

South Korean Retailer Uses Anti-Counterfeit QR Code Tags

Posted by webmaster on April 26, 2013 | Featured

You’ve probably heard of the South Korean retail chain, E-Mart, as the creator of this wonderful, award-winning QR code marketing campaign. That particular QR code won E-Mart a number of fans across the world and succeeded in increasing the footfall … Read More

Tags: Anti-Counterfeit QR code tags, QR code, QR code Labels, QR code marketing, QR Code tags, QR codes

The Five Golden Rules of QR Code Marketing

Posted by webmaster on January 29, 2013 | Featured

Experts have been predicting the death of QR codes for quite some time now. The complaints usually range from QR codes’ perceived ugliness to their severely limited usage, as well as the fact that they can be easily generated and … Read More

Tags: consumer good QR codes, consumer insights, consumer retention, customer engagement, customer loyalty, interactive mobile marketing, Mobile Engagement, mobile marketing, QR code Labels, QR code marketing, QR Code tags, QR codes

QR Codes for Apparel Brands: Maximizing Customer Engagement

Posted by webmaster on December 20, 2012 | Featured

Building customer engagement is all about interaction and accessibility. Traditional modes of such engagement would of course require a great deal of physical interaction as well as lots of time, money and energy put into making such interaction possible. With … Read More

Tags: apparel marketing, consumer engagement, creative promotion, customer insights, customer loyalty, Customer retention, interactive mobile marketing, mobile commerce, mobile content, Mobile Engagement, mobile marketing, Mobile Shopping, mobile-friendly, QlikTag, QR codes, retail marketing ideas, Zeebric

Personalized Marketing: Make Every Customer Feel Special

Posted by webmaster on December 12, 2012 | Featured

The modern retailer or vendor is often seen as a faceless entity which provides a uniformly good, but mostly impersonal service to all its customers. Perhaps it’s this perception that makes most consumers nostalgic for the days of Mom & … Read More

Tags: 1-1 marketing, Amazon, Buying experience, consumer engagement, customer loyalty, Customer retention, Customer rewards, customer satisfaction, interactive mobile marketing, mobile, Mobile Engagement, mobile marketing, Mobile Shopping, mobile technology, Mojo motors, NYTimes-com, one to one marketing, personal engagement, personalised marketing, Personalised service, personalized marketing, personalized service, QlikTag, QR code, QR code marketing, QR codes, shopping experience, Sprint, Zeebric

Pairing Wines With QR Codes Can Enhance The Sipping Experience

Posted by webmaster on November 26, 2012 | Featured

Wineries have been quick to adapt to QR code labels in an attempt to leverage mobile marketing. While the inclusion of QR codes for mobile marketing is widely being explored across various business verticals, the pairing of QR codes and … Read More

Tags: buying wine, customer feedback, customer intelligence, Engagement, insights, mobile marketing, mobile technology, pairing, QR code Labels, QR code marketing, QR codes, social media, social media marketing, vineyard, wine, wine maker, wineries

QR Codes Meet Luxury Retail to Enhance Customer Experience at Brian Atwood NY

Posted by webmaster on October 31, 2012 | Featured

QR code driven customer engagement is quickly gaining popularity as more brands uncover the possibilities this mobile technology. When it comes to clothing and apparel especially for luxury brands, the value add to the in store shopping experience is something … Read More

Tags: apparel, brand buyer relationship, Brian Atwood, buyer engagement, buyer experience, campaign, case study, creative promotion, Facebook, fashion, luxury retail, mobile marketing, mobile technology, mobile user, personal engagement, QR code Labels, QR Code tags, QR codes, retail marketing ideas, scanning, shopping experience, social media, Twitter, youtube marketing