(Image courtesy Tanya Parker) With the help of ‘smart diapers’ featuring QR codes, parents will be able to track dehydration, UTIs and kidney disorders in babies We’ve written earlier about QR codes being used by the Oklahoma medical board on … Read More
QR codes
South Korean Retailer Uses Anti-Counterfeit QR Code Tags
You’ve probably heard of the South Korean retail chain, E-Mart, as the creator of this wonderful, award-winning QR code marketing campaign. That particular QR code won E-Mart a number of fans across the world and succeeded in increasing the footfall … Read More
The Five Golden Rules of QR Code Marketing
Experts have been predicting the death of QR codes for quite some time now. The complaints usually range from QR codes’ perceived ugliness to their severely limited usage, as well as the fact that they can be easily generated and … Read More
QR Codes for Apparel Brands: Maximizing Customer Engagement
Building customer engagement is all about interaction and accessibility. Traditional modes of such engagement would of course require a great deal of physical interaction as well as lots of time, money and energy put into making such interaction possible. With … Read More
Tags: apparel marketing, consumer engagement, creative promotion, customer insights, customer loyalty, Customer retention, interactive mobile marketing, mobile commerce, mobile content, Mobile Engagement, mobile marketing, Mobile Shopping, mobile-friendly, QlikTag, QR codes, retail marketing ideas, Zeebric
Personalized Marketing: Make Every Customer Feel Special
The modern retailer or vendor is often seen as a faceless entity which provides a uniformly good, but mostly impersonal service to all its customers. Perhaps it’s this perception that makes most consumers nostalgic for the days of Mom & … Read More
Tags: 1-1 marketing, Amazon, Buying experience, consumer engagement, customer loyalty, Customer retention, Customer rewards, customer satisfaction, interactive mobile marketing, mobile, Mobile Engagement, mobile marketing, Mobile Shopping, mobile technology, Mojo motors, NYTimes-com, one to one marketing, personal engagement, personalised marketing, Personalised service, personalized marketing, personalized service, QlikTag, QR code, QR code marketing, QR codes, shopping experience, Sprint, Zeebric
Pairing Wines With QR Codes Can Enhance The Sipping Experience
Wineries have been quick to adapt to QR code labels in an attempt to leverage mobile marketing. While the inclusion of QR codes for mobile marketing is widely being explored across various business verticals, the pairing of QR codes and … Read More
QR Codes Meet Luxury Retail to Enhance Customer Experience at Brian Atwood NY
QR code driven customer engagement is quickly gaining popularity as more brands uncover the possibilities this mobile technology. When it comes to clothing and apparel especially for luxury brands, the value add to the in store shopping experience is something … Read More
Tags: apparel, brand buyer relationship, Brian Atwood, buyer engagement, buyer experience, campaign, case study, creative promotion, Facebook, fashion, luxury retail, mobile marketing, mobile technology, mobile user, personal engagement, QR code Labels, QR Code tags, QR codes, retail marketing ideas, scanning, shopping experience, social media, Twitter, youtube marketing