trust

Digital Transformation

What Good is all that Automation, Digital Transformation & Data if Consumers Don’t See it?

The more people I’ve heard from within various consumer product companies, the more impressed I am with just how far we’ve come with digital transformation, automation and the ability to generate data and use it to drive smarter businesses and … Read More

Smart Factory - Industry 4.0 and Smart Products Smart Packaging

Industry 4.0 Without Connected Smart Products & Smart Packaging is an Incomplete Picture

Industry 4.0 or the 4th industrial revolution is shaping rapidly in several core areas. The Smart Factory has taken off globally and combined with IoT and autonomous robots the shift in manufacturing is well under way. Supply chains have evolved … Read More

e-commerce-smartlabel

The Potential of SmartLabel® to Enable Trust in E-commerce & Online Purchases

The SmartLabel® initiative by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) has made some progress since its inception in 2015. The SmartLabel® branding and scannable QR code can be instantly recognized on a number of grocery … Read More

Consumer Transparency & The Smart Label Initiative

TRUST – is huge when it comes to brand-consumer relationships and while it’s always been an important consideration, never before has it been this critical for product manufacturers to have the consumers trust. Research points out authenticity and having information … Read More