We’ve spoken on this blog before about how tools such as NFC and QR code tags can be used by consumer product companies to communicate with customers. Companies have used QR code and NFC labels and tags on products as varied as wines, clothes and electronic goods to share information with their consumers, help them register their products and warranties and access usage instructions. However, technologies such as QR codes and NFC are more powerful than they appear at first sight. With the right kind of technological support (such as Zeebric’s QlikTag), they can be used not just to send out information, but also to receive valuable customer data.
So what kinds of data could a brand collect from its customers, using QR code and NFC labels and tags? That really depends on the brand itself, and what it aims to achieve by gathering this data.
- By focusing on gathering basic customer information such as name and contact details, a brand could build a database which it can access whenever it wants to send out special notifications to its customers.
- Brands can also focus on collecting data that is more directly related to consumer buying habits, and find out what kind of products individual customers like to purchase and when they usually shop for these products. By using this information, brands can then send more targeted messages to individuals or groups of individuals, with special offers and discounts on their favorite products.
- Brands can also monitor the type of products that are sold in particular locations and create strategies which would significantly reduce the number of products that have not moved off the shelves in a given period of time.
- Finally, there’s the option of asking customers for their feedback. So whenever someone scans a QR code label, they could be prompted to type in a few comments or select check boxes, or maybe even record their own messages to the brand.
So, don’t look on QR codes and NFC tags as mere gimmicks or simple marketing tools. With the right kind of support, these technologies can be used in ways that are directly beneficial to the brands that decide to adopt them. In a market as competitive as the current one, it is such tools, with the ability to gather personalized data, that make all the difference.