The Qliktag Blog
Why Collaboration is Key to the Future of Product Information Management Software
The use of PIM systems or “Product Information Management software" today, like the process of gathering and managing product content
Cannes adopted proximity marketing to help attendees network.
Taking cues from the iBeacon success at the ‘Tribeca Film festival’ and ‘Olympics 2013’, the glamorous Cannes Lion 2014 festival
Product Data Aggregation & Delivery for Omni-Channel Retail – A White Paper
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Looking at GS1 Source Aggregator as an Alternative to GDSN Data Pools
Download the White Paper for free. Download PDF View more on edocr Download PDF
The Opportunity Cost of Ignoring Product Digitization
Just the other day, I was on Ebay looking for a desk lamp when I came across one that
The Larger World of Pseudo-Connected Internet of Things
There is a lot of buzz around Internet of Things these days. For those who are not familiar with
Why GS1 Organizations are at a Unique Vantage Point in the Future of Consumer Transparency & Product Data Distribution
[caption id="" align="alignnone" width="1000"] A DIGITAL ECOSYSTEAM FOR PRODUCTS[/caption] Returning from Brussels where the GS1 Global Forum took place in
Why The GMA Smart Label Initiative Comes at Right Time for Consumers & Brands
As we’re internally preparing to launch our own GMA SmartLabel solution within our Q*Engine platform for brands and
How The Humble Barcode is Taking on a New Role in Global Commerce
There’s a barcode on virtually every single product we purchase and although most of us a subconsciously aware of that
The Smartphone Generation Want Personalized Offers & Mobile Coupons
[caption id="" align="alignnone" width="1000"] Smartphone Generation Want Personalized Offers[/caption] Mobile accounted for 94% of the year-over-year traffic increase, according
Consumer Transparency & The Smart Label Initiative
TRUST – is huge when it comes to brand-consumer relationships and while it’s always been an important consideration, never
Extended Merchandising™: A Products Best Friend
[caption id="" align="aligncenter" width="600"] Mobile Merchandising[/caption] So what is Extended Merchandising™? Well, first off, merchandising in its purest form is
Packaged Food Consumers Hungry for More Product Information – Are Brands Delivering?
Food product information delivery to consumers has been a trending topic in recent days. The first two weeks of June
Why You Should Start Thinking About Your Products, Mobile & Googles Semantic Search Plans
Where is "search" headed? Let's start with "Search". Semantic search technologies are those which work to understand the meaning and
5 Tips to Getting Mobile Customer Loyalty Programs Right
When it comes to retail and retention of customers, structuring and running loyalty programs has a significant impact. Not too
Intelligent Retail Shelving Changing the Retail Shopping Experience
[caption id="attachment_1241" align="aligncenter" width="1280"] Retail Shopping Experience[/caption] There is an incredible amount of data exchange going on between a retailer,
Qliktag Software Announces Asia Product Support Office for GS1s Using Q*Aggregator
Newport Beach, 7th April, 2015 – Qliktag Software Inc. has announced it has deployed a product support center for GS1
Mobile Engagement Analytics Making Headway In 2015
With mobile engagement and big data analytics being among the hottest technology trends over the past year or so, the
Mobile Engagement & Marketing for Brands – Thinking Beyond Apps
The mobile advertising industry has been on an upward path in recent times. More companies are allocating significant marketing budgets
GS1 Belgium & Luxembourg Surpass 60,000 Product GTIN With TrustBox
Newport Beach, 5th February, 2015 - GS1 Belgium & Luxembourg, along with solutions provider Qliktag Software Inc. announced today that
CISCO Uncovers Key to Engaging Shoppers Using Mobile
Smart phones today have evolved to be an important part of our daily lives more than ever before and it’s
List of Top Vendors & Manufacturers of iBeacon or Bluetooth BLE Beacons
[caption id="attachment_1249" align="aligncenter" width="750"] iBeacon[/caption] The emerging BLE beacon technology has picked up momentum considerably over the last few months
12 Hot In-store Marketing Technology Trends For Retail in 2015
In-store marketing technologies have started making their way into the retail space and 2014 saw a number of large retailers
Ralph Lauren Engages Customers With Mobile Proximity Marketing at Harrods
[caption id="attachment_1253" align="aligncenter" width="1280"] Mobile Proximity Marketing[/caption] Global fashion brand Ralph Lauren launched its first Polo line for women through
Note to Brands & Retail – 87% of People Use Mobile Search Daily
According to the International Council of Shopping Centers, the shopping this holiday season is expected to be very strong, with
Study Reveals Over 60% of Shoppers Engage With iBeacon Triggered Offers In Retail Stores
With mobile phones becoming omnipresent in the shopping environment, marketers are adopting Proximity Marketing to connect to the customers more
Where The Internet of Things & Mobile Commerce Collide
[caption id="attachment_1265" align="aligncenter" width="640"] Internet of Things[/caption] Not too long ago, the team at Qliktag Software rolled out an e-commerce
EU 1169 Looking at Product Data Aggregation & Delivery Beyond Compliance
[caption id="attachment_1262" align="aligncenter" width="600"] Product Data Aggregation[/caption] With the December 13th deadline for the EU1169/2011 regulation fast approaching, there is
Why is Responsive Design a fallacy?
For the last few years, there has been a large movement towards Responsive Design. So what is Responsive Design? Responsive
GS1 Belgium & Luxembourg Launch Online Label Data Aggregator “Trustbox” with Qliktag’s Q*Aggregator
Newport Beach, 1st September, 2014 – Qliktag Software Inc. an innovator of mobile software solutions has announced the signing on
Mobile Engagement – A Two-Way Street!
Cell phones and smart phones have become ubiquitous with today's world. They are now considered as an extended limb of the
Qliktag Software Acquires epcSolutions’ Technology Assets and Digital Agency Buzzfactory
NEWPORT BEACH, CA, July 15, 2014 - Qliktag Software Inc., an Orange County-based innovator of mobile software solutions, today announced
Google is about to launch its own proximity marketing tool: Google Nearby
A final year research project called “BackRub”, of two Stanford graduates, created ripples in the world of search, media and
iBeacons and their impact on showrooming
The advent of Smartphones has drastically changed the shopping psyche of the consumer. Every shopper is armed with a smart
Mobile engagement in museums bring artifacts to life
A well known comedy movie “Night at the museum” lets some imagination go wild with the fossils and statues in
Increased number of QR code scans by holiday shoppers
QR codes have been under the scanner for a number of reasons; sometimes they are scanned by shoppers using Smartphones
Internet of Things
In the world which is eventually moving towards “Internet of things”, “Things” is the physical world that has layers of
Can iBeacon revolutionize retail and shopping?
The utility or the impact of iBeacons in retail may not seem to be too obvious. The placement of iBeacons
St. George Bank engages branch customers with iBeacon
Innovative mobile marketing platforms and smart campaigns have gone a long way to bridge the gap between buyers and brands,
Duane Reade Inc introduce iBeacon technology for its customers
iBeacon technology made quite a mark in the retail sector in the recent past with big retail chains like Macy’s
Will 2014 be the year of iBeacon?
In a recent article in “The Guardian”, Martin Shellaker discussed his experience of a dinner table conversation with Ian Malone,
The Beverage Industry Ups Its Game With Qliktag’s In-Store Mobile Merchandising Platform
One of America's Leading Whiskey Companies, C. Mondavi & Family and Butchers Brewing on Board with Qliktag NEWPORT BEACH, CA,
Coca Cola explores iBeacon for FIFA World Cup sponsorship
Coca Cola, the key sponsor of FIFA World Cup 2014 is testing the viability of Apple’s iBeacon as a major
Apple’s ibeacon tested at Heathrow by Virgin Atlantic
Consistent with its pattern of experimenting with technology, whether: it is the Google glass or Smart watches, Virgin Atlantic is
NYC bars use iBeacons to gamify the pub crawl experience
If you are in New York City on 20th May 2014, carrying an iPhone, and fancy hopping into some local
Nestle leverages QR codes to provide product information to customers
Nestle, the world’s largest food and nutrition company, became one of the flag bearers in creating superior consumer experience by
Qliktag featured in Bevindustry.com
A leading beverage industry magazine Bevindustry.com featured Qliktag Inc in an exclusive case study quoting how technology is helping in
Coachella music and art festival promote proximity marketing with Apple’s iBeacon
According to an article covered in Appleinsider.com the Coachella music and art festival will have on-site iBeacons that push notifications
Red Bull adopts proximity marketing campaign to engage customers:
Red Bull is using innovative mobile marketing strategies to push its power drink to consumers. The brand is leveraging proximity
How Macy’s is innovating in store experience with mobile merchandising:
Macy’s, one of America’s most popular retailers, became among the first movers to deploy Apples much talked about iBeacons as
Is mobile technology in retail influencing consumer purchasing decisions?
Marketing techniques have undergone paradigm shifts and with the advent of digital media, social media and smartphones. Mobile applications are
The whirlwind evolution of proximity marketing in retail & where it is headed.
Ever since smart phones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios
Apple iBeacon will now work when the app is closed: Is this a game changer?
According to Zdnet.com Apple has made a change to its iOS7.1 operating system which will allow iBeacons to push notifications
‘non-marketing’ is the key to mobile marketing
Let's face it: nobody likes receiving marketing messages all the time. Most people hate it when they receive mobile marketing
3 Reasons why Gamification is a brilliant mobile marketing strategy
Brands should not be wary of Gamification. It is actually a great strategy to get more customers and to build brand
QR codes take Angry Birds Star Wars to the Next Level
The Angry Birds Star Wars 2 character figures have QR codes which can be read using ‘telepods’ to transfer the characters to the latest
Why Retailers Should Not Drop Customer Loyalty Programs
Retailers seem to be in a hurry to discontinue their customer loyalty programs. Here's why they shouldn't do so. The
Qliktag Featured in Mobile Commerce Insider.
One 12th march 2014 Mobile Commerce Insider featured Qliktag, product of Qliktag Software Inc as a bridge between on-site stores
How mobile merchandising trends are driving growth in mobile commerce.
Merchandising is the art of selling products to your customer by making the product speak for itself. It is about
Qliktag Featured in Mobile Retailer.
Internet Retailer featured Qliktag , as an unique software solution to make mobile landing pages interactive for retailers. Qliktag Technology
The Classic Guide for Mobile Marketers
Some old school marketing rules apply to mobile marketing as well. Here are three of the most important ones that
3 Reasons Why The future of Customer Engagement is Mobile
We recently came across this article that states engagement will become the key differentiator for businesses in future. We couldn't agree more.
New Mobile Merchandising Platform from Qliktag Boosts In-Store Sales, Brand Affinity with Smartphone Shoppers
NEWS ANNOUNCEMENT First Mobile Merchandising Solution with Individual Product Promotion; Quick, Easy Activation Via iBeacon, NFC, Standard Barcode or
Three Important Do’s for a Mobile Call to Action
One of the key ingredients for a successful mobile marketing campaign is an excellent mobile call to action.Basically, a mobile
5 creative ways to use QR code for marketing:
20.1 million Mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average
The case for NFC in Mobile Marketing
NFC, or near field technology, is being increasingly accepted as a technology that can effectively connect the online world with
Mercedes Benz QR codes to speed up rescue
Mercedes-Benz announced that it will make the rescue of accident victims easier by using QR codes on its models. Upon
The 3 Rules of Mobile Engagement.
Mobile Engagement is about communication and delivering useful, interesting and rich content When you’re creating a mobile marketing campaign, one thing you
New Study Reveals Business Impact of Mobile Traffic.
A study released by BrightEdge has some interesting revelations about the patterns of consumer mobile traffic, as well as the impact
Re-engagement is the Key to Mobile Customer Engagement.
Don’t leave mobile customer engagement at the first stage. You need to go on to ‘re-engagement’ too. Let’s face facts:
How to convert footfall into sales or engagement using iBeacon technology
Mobile technology has developed tremendously in the past few months and the entire marketing dynamics has changed dramatically with Smartphones
4 creative ways retailers have used iBeacon technology:
There are only a handful of technologies that have so quickly captured the imaginations of marketers as iBeacon has done
Why Your Brand Needs a Mobile First Strategy
As mobile increasingly dictates how people access information, it is becoming clear that brands need a Mobile First Strategy when it comes
Samsung Galaxy Gear: Is the idea of a Smart Watch fundamentally flawed?
There are a few reasons why anyone would jump at the chance to own a Samsung Galaxy Gear. The device,
The Two Main Advantages of Extended Packaging
The advantages of extended packaging are many. Here are two most important ones. Extended packaging could very well be the
What is Extended Packaging?
The term 'extended packaging' refers to the practice of conveying information to consumers via their mobile devices. This information could
The 3 Basic Do’s for Creating and Hosting Mobile Contests
Mobile contests are a great way to engage with customers, but there are certain rules to follow even with these.
No Smoking QR codes to help keep Taiwanese city smoke-free
Hsinchu City in northern Taiwan is using No Smoking QR codes to help citizens report violations of anti-smoking legislation QR
Why Brands Need to Take Mobile Data Security Seriously
A new survey has shown that consumers take mobile data security very seriously. It is about time that brands and
3 Things to Consider Before Creating a Mobile Marketing Strategy
Before you create a mobile marketing strategy, there are a number of things you need to consider.Read on to find
Diaper QR codes to help monitor babies’ health
(Image courtesy Tanya Parker) With the help of 'smart diapers' featuring QR codes, parents will be able to track dehydration,
Why the Google NFC & QR Code Billboards Are So Brilliant
A new campaign by Google, featuring NFC and QR codes, is a great example of innovative mobile marketing that provides
Mobile Technology, Women and Shopping: How Today’s Marketers Can Attract Female Shoppers
Women make up a significant proportion of shoppers and their purchase decisions can have a massive impact on brands. Here's
Mobile Customer Loyalty: What Do Your Customers Want?
No number of mobile customer loyalty programs will work unless your brand is loyal to its customers On this blog,
Why You Should Care About NFC
NFC has had its detractors and supporters; here's why you should be one of the supporters NFC has regularly been
5 Practical Ways in Which Consumer Brands Can Use NFC Stickers
NFC stickers can be used for a number of purposes in retail, as well as in homes and offices. Here
Top 3 Reasons to get a Mobile Loyalty Program for your Business
Does your business have a Mobile Loyalty program? If not, here are 3 major reasons for getting one now One
7 Tips for Creating the Best Mobile Landing Page
Your mobile landing page is your calling card in the mobile economy. Here are 7 tips to help you get
3 Reasons Why Your Company Needs a Mobile Website
Still not sure if your company needs a mobile website? Read on to find out why having a mobile website
Aquarium makes Brilliant use of Augmented Reality for Mobile Marketing
How a Tokyo aquarium's Augmented Reality penguins increased its visitor footfall by over 100% One of the most fascinating mobile
Innovative & Inspiring Use of NFC Stickers
How NFC Stickers used by UNICEF Hong Kong helped generate more volunteers and increased funds At the recent Cannes Lions
5 Ways in Which Mobile Coupons Can Benefit Your Business
Mobile Coupons are powerful tools for product and service discovery. Use them wisely. If you've studied marketing at all or
3 Mobile Marketing Features Needed in a Smartwatch
As Sony prepares to announce its new smartwatch this week, we take a look at what features marketers would want
The Essential Guide to Millennial Marketing: Mobile Social Engagement
In the final installment of our series on Marketing to Millennials, we'll take a look at how brands can engage
The Essential Guide to Millennial Marketing: Enabling Product Discovery
Millennials don't buy into marketing hype and would rather discover products and services they love. Here's how brands can use
The Essential Guide to Millennial Marketing: The Power of Mobile Marketing
With a majority of Millennials treating their mobile devices as extensions of themselves, mobile marketing has become the single-most powerful
The Essential Guide to Millennial Marketing – Part 1
Millennial Marketing is an important part of any marketer's know-how today, as the choices made by consumers in the 18-35
HDX Hydration Mix Adopts the QlikTag Mobile Marketing Solution
The well-known sports drink will use the Qliktag mobile marketing platform to connect and engage with users We are proud to
Mobile Local Marketing Facts That Will Astonish You
'Mobile Local Marketing' is one of the key buzzwords of 2013. Here's why it is important for your business. More
Why NFC Technology Remains Powerful and Relevant
As an online battle rages over whether NFC technology is relevant, we take a look at why it is not just a
What Apple’s iOS 7 Update Means for the Mobile Commerce Ecosystem
Ever since Apple unveiled the new iOS 7 earlier this week, there has been much talk on both sides of
Why You Need to be Part of the Mobile Commerce Boom
If Mobile Marketing is one of the key buzzwords for businesses today, Mobile Commerce is another. While the former refers
3 Reasons Why Your Business Does Not Need a Mobile App
In the rush to get on mobile, it is easy to stumble a little and make a few mistakes. Some
How NFC Tags can Revolutionize the Retail Experience
At their simplest, NFC tags can help bring brands and consumers closer together, streamline the retail experience and help collect
3 Terrible Placements for QR codes
QR codes may have been embraced by marketers, but they have also been derided by a lot of people.Many critics
3 More Mistakes No Mobile Marketer Can Afford to Make
Mobile marketing is still growing and while there isn't a cap on the number of things that could go extremely
Key Mobile Marketing Metrics You Need to Measure
One of the key elements of a successful mobile marketing campaign is a clearly defined goal - is it to
6 Features of Great Mobile Websites
Mobile websites are an important touch-point for customers: they browse for products and services on their mobile devices, compare reviews
What is Mobile Marketing and Why You Need It
Mobile marketing is too big to ignore: studies show us that given the rate at which mobile marketing is growing,
7 Mobile Marketing Mistakes That Could Kill Your Campaign
When you've gone to the trouble and expense of creating and implementing a mobile marketing strategy, you certainly want to
5 Brilliant Mobile Marketing Campaigns That Will Inspire You
The past few years have seen a flurry of mobile marketing campaigns: some very good, and some really awful. Mobile
International Gemological Institute puts QR codes on Jewelry
The next time you shop for jewelry, you will probably be able to learn all about the certification of the
This is why the Ferragamo QR Code is All Wrong
New Yorkers passing by the Salvatore Ferragamo flagship boutique in the city will probably have spotted the QR code displayed
5 Questions to Ask Before Creating a Mobile Marketing Strategy
All businesses, big or small, seem to have a mobile marketing campaign. You can throw a brick out of your
How to use QR codes in Magazines
A QR code campaign can work on a number of different platforms - magazines and newspapers, flyers, mailers, business cards,
Leveraging Referrals in Mobile Marketing
A back-to-the-basics approach usually works well when it comes to mobile marketing. For instance, one of the basic tenets of
Mobile Marketing Success Depends on Respecting Customer Choices
If you still haven't mapped out a mobile marketing campaign for your brand, perhaps you should start considering it. After
5 Ways in Which NFC Can Enhance Customer Experience
When a customer walks into your store, you want to make sure that they get the best experience possible. You
The Key to Mobile Customer Loyalty: Honesty
The key to customer loyalty - whether its on mobile or not - is really quite simple, once you take
QR Code IQ Test Developed by Israeli Company
An Israeli company has developed a special course for students who wish to appear for the Psychometric Entrance Test (PET)
Understanding Customer Behavior is the Key to Mobile Marketing Success
What is the key to mobile marketing success? Yes, optimizing your website for mobile devices is important. It is also
5 Reasons Why Mobile Marketing is Important
One of the biggest questions confronting business owners today is: why mobile marketing? And if you're a regular reader of
QR Codes for Kashrut Certification of Restaurants in Tel Aviv
There are various ways in which restaurants can use QR codes to share information with their customers. They can be
Twentieth Century Fox Releases QR Codes on Ultraviolet Discs
Each time we read an article about how frequently QR codes are misused in various marketing campaigns, we run across
Mobile is Big for Small Businesses
(Photo courtesy Piotr Bizior) mobile for small business It's official: Small Businesses rely heavily on mobile. In fact, according to
Mobile Optimization for Restaurants: Outback Steakhouse does it right
st about why mobile optimization is essential for restaurants. As we had pointed out then, a recent study has proved
NFC Authentication for Luxury Goods is an Effective Tool
In a post last week, we wrote about Korean retail chain E-Mart using anti-counterfeit QR codes on its designer goods.
Gloucestershire Residents to use QR Codes to Report Anti-Social Behavior
We've written before about QR codes being used by governments to execute their duties more effectively and to maintain law
Reaping Rewards with QR Codes in Agriculture
We were interested to learn that the Pudong Agriculture Association in China is using QR codes in agriculture to promote
South Korean Retailer Uses Anti-Counterfeit QR Code Tags
You've probably heard of the South Korean retail chain, E-Mart, as the creator of this wonderful, award-winning QR code marketing
Coca-Cola Uses Mobile ‘Games’ To Woo Teens
If you haven't yet checked out Coca-Cola's new digital campaign, you certainly should. The F&B giant has gone all out
Your Restaurant Needs to be on Mobile NOW!
We recently came across this study by SinglePlatform that shows the increasing consumer demand for mobile-friendly restaurants. The post puts
Bizarre or not: QR Codes on Manhole Covers
When we wrote about QR codes being used to promote tourism, we never imagined they would be featured on manhole
3 Mobile Marketing Myths Busted
Are you one of those business owners who feels that mobile marketing can effectively be targeted only at youngsters? If
We Are Giving 5 Lucky BETA Customers A Chance To Have Exclusive Access To Qliktag!
It is not every business that is able to establish a meaningful, one-to-one relationship with its customers. It takes years
QR Code Marketing for Action Sports Brands
Action sports brand are in a great position to leverage the power of QR code marketing: not only can QR
5 Ways to Use QR Codes in Schools
Don't think of QR codes as simply marketing and promotional tools. They can be turned into valuable educational tools if
The Importance of Social Commerce Engagement
It is a well-known fact that most smart phone users like to check out product reviews online before they make
How to Create A Successful Mobile Loyalty Program
These days, most consumers are well ahead of marketers when it comes to using smartphones to enhance the retail experience.
AT&T partners with Scanbuy to power Mobile Barcode Services
In a bid to captalize on QR code marketing, AT&T partners with ScanBuy to offer mobile barcode marketing services to
Oklahoma Medical Board To Issue Licenses with QR Codes
For the first time, an American medical board will be using QR codes. The Oklahoma State Board of Medical Licensure
A QR Code Treasure Hunt Promotes Reading Among Kids
One of the things we love about QR codes is how versatile they are. We have written about how these
Lanvin’s Mobile Commerce Feature Set to Draw Revenue
Lanvin's new m-commerce feature is a worthy gift from the brand to its fans and loyal customers. The French luxury
QR Code Pajamas that Tell Stories and Sing Lullabies
Would you use QR codes to sing your child to sleep or read her a story? Perhaps you hadn't really
KFC launches mobile payment and orders
KFC customers may soon find that placing an order and picking it up at one of the chains' outlets is
How Hashtags Drive Mobile Marketing
RadiumOne recently released some findings that shed light on what users think of hashtags and how they are best used.
Why Your Business Needs to be on Mobile NOW
We have written before about the importance of mobile marketing for business. This is, after all, the Mobile Age, where
NYU Develops App for Mobile Marketing Course
NYU's School of Continuing and Professional Studies (NYU-SCPS) has developed a first-of-its-kind course for Mobile Marketing, which will be taught
India’s PVR Cinemas rolls out NFC Payment System
NFC is fast being employed all across the world as the technology for cashless payments, but not all of them
Why Mystery QR Codes are Not Such a Great Idea
Don't do this with your QR Code campaign. This week a series of Mystery QR codes popped up all over
Google’s New Calculator Will Demystify Mobile Marketing Numbers
If you're worried about how you can calculate the effectiveness of your mobile marketing campaign, have no fear. Google has
Using QR Codes and NFC to Know Your Customers
We've spoken on this blog before about how tools such as NFC and QR code tags can be used by
After smartphones, now ‘smartwatches’?
In a recent interview to Bloomberg, Lee Young Hee, executive vice president of Samsung's mobile business, revealed that the company
Endless Possibilities for Near Field Communication
What could be the potential of Near Field Communication in everyday life? That is a question we've asked repeatedly on
Will Apple’s Next Move Secure NFC’s Future?
For a long time, the biggest obstacle to NFC's worldwide acceptance by business and individuals was Apple's reluctance to use
The Underground Library: Using Mobile Technology to Spread Awareness
We recently came across this article (and video) that talks about how three students of the Miami Ad School came
Tap to order: NFC can make grocery shopping easier
Wouldn't it be wonderful if you didn't have to go all the way to the supermarket after work to fetch
Contact-less Payments through Lenovo Laptops: Coming Soon?
If all things go as planned, you might soon be able to make payments through your Lenovo Ultrabooks or Thinkpad
Here’s How You Create a Brilliant QR Code Campaign
If all retailers could use QR codes as imaginatively as the German sports brand retailer, Sport Klahsen, then we would
The Great Potential of the Mobile & Television Combination
Big brands have realized the value of including mobile in their marketing plans, but they're not relying on it as
NFC and QR Codes make Museums Come Alive
Genoa's Wolfsoniana Museum will now woo visitors by offering them an immersive experience, thanks to the use of NFC and
Gramercy Park Hotel Tailors a Luxury Experience for Mobile & Desktop
New York's Gramercy Park Hotel recently overhauled its web strategy to reflect the hotel experience. In keeping with the demands
Hointer Changes the Customer Experience with NFC tags
Hointer has pioneered creative retail uses of NFC and QR codes for improving customer experience. [Image: Hointer] Seattle-based fashion retailer
For Small Businesses, Investing in Customer Engagement Technology Reaps Rewards
A new survey has revealed that small business owners rely heavily on referrals to keep their businesses going in today's
With Google in its Corner, NFC is Here to Stay
London's public transport system has embraced NFC for cashless transactions If you're still not sure about NFC's potential as a
How Governments can use QR codes for Better Administration
(Photo is for representational purposes only) While it's true that QR codes are a great marketing tool, we think they
3 Marketing Lessons We Can Learn from Non-Marketing QR Codes
We've talked before about how QR codes for marketing are not used in the best possible way. However, we have
6 Reasons Why NFC is Good for Your Business
Picture this: Your customer walks into a store, picks up one of your products, taps his mobile phone against the
Do You Know Your Customer?
Question 1: Do you know what kind of products your customers usually buy and what their purchase preferences are? Question
Customer Data Analysis for Greater Engagement
A recent article about why we need to “kill Big Data” made a few waves on social networks. It piqued
How to Use QR Codes for Child Safety
We've seen some really good uses of QR codes and this is definitely one of them: Jane, a baby products
QR Codes on Product Packaging Can Add Real Value
Ever since McDonald's unveiled its new packaging, featuring QR codes, there has been much talk about whether there's anything remarkable
The Five Golden Rules of QR Code Marketing
Experts have been predicting the death of QR codes for quite some time now. The complaints usually range from QR
Accessing relevant data in the Information Age
In this day and age, it's hard not to be be overwhelmed by information. We get it via newspapers, television
The Retail Revolution: How Joseph Woodland’s Barcode Helps Us Understand Consumer Behaviour
The modern bar code had its origins 64 years ago on the sands of Miami Beach. Joseph Woodland, then a
QR Codes for Apparel Brands: Maximizing Customer Engagement
Building customer engagement is all about interaction and accessibility. Traditional modes of such engagement would of course require a great
Personalized Marketing: Make Every Customer Feel Special
The modern retailer or vendor is often seen as a faceless entity which provides a uniformly good, but mostly impersonal
QR Code Hang Tags for Wine – Sommeliers at your fingertips
For most of us casual wine consumers, the only perceptible difference between various types of wine is either in the
Pairing Wines With QR Codes Can Enhance The Sipping Experience
Wineries have been quick to adapt to QR code labels in an attempt to leverage mobile marketing. While the inclusion
Getting Creative With Holiday Sales For Your Brand – Think Showrooming?
It’s that time of the year when thinking caps go on for brand marketers, retail outlets and just about anyone
How Brands Can Score Customer Loyalty Points
It's not easy for brands to earn customer loyalty points - that is, loyalty points from their customers. Here's how
Customer Insights & Personalized Service – Hotels Use It Why Not Consumer Product Brands?
CRM use, gathering customer intelligence and insights is not a new practice. It’s been used to great advantage towards loyalty
How Brands can encourage store walk-ins to engage with social media
How do we drive more Facebook likes, get more Twitter followers and increase our social media outreach? This is a
QR Codes Meet Luxury Retail to Enhance Customer Experience at Brian Atwood NY
QR code driven customer engagement is quickly gaining popularity as more brands uncover the possibilities this mobile technology. When it
Using Mobile Marketing to Create Interactive Customer Engagement Vs Pushing Spam
It’s as clear as day that mobile marketing is going to play a significant role in the retail space and