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What is Extended Packaging?

The term ‘extended packaging’ refers to the practice of conveying information to consumers via their mobile devices. This information could take a number of different forms (video, images, web page) and is usually linked through a 2D code or QR … Read More

Diaper QR codes to help monitor babies’ health

(Image courtesy Tanya Parker) With the help of ‘smart diapers’ featuring QR codes, parents will be able to track dehydration, UTIs and kidney disorders in babies We’ve written earlier about QR codes being used by the Oklahoma medical board on … Read More

HDX Hydration Mix Adopts the QlikTag Mobile Marketing Solution

The well-known sports drink will use the Qliktag mobile marketing platform to connect and engage with users We are proud to announce that HDX Hydration Mix has chosen Zeebric’s Qliktag mobile marketing platform to convey its brand story and message to … Read More

NFC Authentication for Luxury Goods is an Effective Tool

In a post last week, we wrote about Korean retail chain E-Mart using anti-counterfeit QR codes on its designer goods. Now, a Swiss luxury watch brand is using leveraging NFC authentication by using NFC chips in warranty cards in place … Read More

South Korean Retailer Uses Anti-Counterfeit QR Code Tags

You’ve probably heard of the South Korean retail chain, E-Mart, as the creator of this wonderful, award-winning QR code marketing campaign. That particular QR code won E-Mart a number of fans across the world and succeeded in increasing the footfall … Read More

NFC and QR Codes make Museums Come Alive

Genoa’s Wolfsoniana Museum will now woo visitors by offering them an immersive experience, thanks to the use of NFC and QR code tags on 11 of its artworks. The museum is part of the PALM-Cities Project, which is researching the … Read More

Hointer Changes the Customer Experience with NFC tags

Hointer has pioneered creative retail uses of NFC and QR codes for improving customer experience. [Image: Hointer] Seattle-based fashion retailer Hointer’s NFC tags create an improved and seamless customer experience. Instead of relying on shop assistants, customers are now able to select … Read More

Do You Know Your Customer?

Question 1: Do you know what kind of products your customers usually buy and what their purchase preferences are? Question 2: Do you believe that you need to know the answer to the above question if you wish to provide … Read More

Customer Data Analysis for Greater Engagement

A recent article about why we need to “kill Big Data” made a few waves on social networks. It piqued many people’s curiosity and its assertions bothered a lot of people.  Most criticized it for failing to say something new … Read More