The Qliktag Product Information Management (PIM) & Internet of Things (IoT) platform is engineered to power new-age information driven commerce.
The role product content & data plays in today’s retail ecosystem is more significant than anyone could foresee. Both consumers & entities in the supply chain demand it and having a robust product information backbone is now critical to omni-channel success. The Qliktag platform was engineered as a highly robust, scalable enterprise class solution for aggregating, enriching, managing & securely syndicating product content on-demand through API connections, dynamic export formats & also in the form of digital product experiences that can be deployed and activated on the products.
The “Qliktag" or unique digital interaction ID tag assigned to products, instances or ‘things’ opens the door to the internet of things (IOT), digital labels and extended packaging. The Qliktag digital interaction engine was envisioned to design product experiences users could activate through their devices and interface with the product in it’s digital form. The platform offering also offers a mobile SDK that allows for mobile applications to be built and extend the product catalog & interactive features to iOS & Android users.
Think Beyond Traditional PIM
Benefits of the Qliktag Platform
The Qliktag platform enables the entire organization to develop a single source of truth when it comes to product data and content. Retailers or Multi-Brand Corporations can deploy a “Supplier Portal" or “Vendor Portal" to invite others to login and help gather, enrich and syndicate product content. All other systems within the organization & externally which require the data can be powered through this hub & consume the data in the format they require. Traditional PIM solutions or Product Information Management Software have their limitations and allow each information provider to have their own individual data models making data gathering fragmented and cumbersome. The Qliktag platform allows for collaboration with external parties in collecting the data and also enables syndication of data to external parties and internal parties that do not have access to the PIM/MDM
Whether a consumer is browsing your product online, through search engines, on a mobile app, in-store or on a SmartShelf, they receive a consistent experience & reliable product information to make their choices.
Engaging a new retail outlet? Launching products on a new e-commerce website? Avoid delays in getting product information and in turn the products to market by giving collaborators instant access to the information they need in their required format.
The largest growth opportunity facing most brands & retailers today is the digital commerce landscape. Whether it’s customer engagement through mobile applications, mobile commerce, review sites or e-commerce. This landscape demands product infomration in Json or XML formats and delivering that is key to growth online. While traditional PIM or product information management software can be used by different parts of an organization, centralising all the PIM solutions and having a single system built to deliver online and digital applications is key to the unified commerce vision.
Power all your internal consumer transparency initiatives or meet requirements for transparency regulations such as EU1169, GMO Labeling laws, FDA Labeling regulations, GMA SmartLabel requirements with ease using the Qliktag platform