The Qliktag Product Data Cloud & IoT Platform is engineered to power new-age product information driven commerce.
The role product content & data plays in today’s retail ecosystem is more significant than anyone could foresee. Both consumers & entities in the supply chain demand it and having a robust product data backbone is now critical to omni-channel success. The Qliktag platform was engineered as a highly robust, scalable enterprise class SaaS solution for aggregating from various PIM systems / data pools / other sources, enriching, managing & securely syndicating product content on-demand through API connections over the internet, dynamic export formats & powering applications & systems that require product data attributes.
The “Qliktag" or unique IoT digital ID tag assigned to products, instances or ‘things’ opens the door to the Internet of Things (IOT) applications, digital labels and extended packaging. The Qliktag IoT engine was envisioned to design product experiences users could activate through their mobile devices and interact with the product in it’s digital form enabling an era of"smart" or “interactive"products. A platform which effectively enables organizations to securely put their products on the Product Data Cloud and participate on the “Internet of Products".
In today's information powered digital business environment organizations need a platform...
A platform to bridge your product data attributes to the internet
Benefits of the Qliktag Platform
The Qliktag platform enables the entire organization to develop a single source of truth when it comes to product data and content. Retailers or Multi-Brand Corporations can deploy a “Supplier Portal" or “Vendor Portal" to invite others to login and help gather, enrich and syndicate product content. All other systems within the organization & externally which require the data can be powered through this hub & consume the data in the format they require. Traditional PIM solutions or Product Information Management Software have their limitations and allow each information provider to have their own individual data models making data gathering fragmented and cumbersome. The Qliktag platform allows for collaboration with external parties in collecting the data and also enables syndication of data to external parties and internal parties that do not have access to the PIM/MDM
Whether a consumer is browsing your product online, through search engines, on a mobile app, in-store or on a SmartShelf, they receive a consistent experience & reliable product information to make their choices.
Engaging a new retail outlet? Launching products on a new e-commerce website? Avoid delays in getting product information and in turn the products to market by giving collaborators instant access to the information they need in their required format.
The largest growth opportunity facing most brands & retailers today is the digital commerce landscape. Whether it’s customer engagement through mobile applications, mobile commerce, review sites or e-commerce. This landscape demands product infomration in Json or XML formats and delivering that is key to growth online. While traditional PIM or product information management software can be used by different parts of an organization, centralising all the PIM solutions and having a single system built to deliver online and digital applications is key to the unified commerce vision.
Power all your internal consumer transparency initiatives or meet requirements for transparency regulations such as EU1169, GMO Labeling laws, FDA Labeling regulations, GMA SmartLabel requirements with ease using the Qliktag platform