The Qliktag Platform
Enabling a Consistent Customer Experience in an Omni-Channel World
Consumers today increasingly rely on reliable data to make purchase decisions. As as result, the accuracy and integrity of product is critical. Since most product information found online is crowdsourced or user-created, as opposed to uploaded by brands and manufacturers, inaccurate, incomplete and unverified data is common and results in a diminished consumer trust in the products or brand. In an omni-channel retail world, consumers expect a a consistent experience regardless of where they make their purchase.
Qliktag is a collaborative platform built on the robust GS1 Source data model for product information management & syndication. It enables brands, retailers, manufacturers, suppliers and other entities to aggregate, manage, enrich & distribute trusted, accurate product information to all the various parties within the omni-channel retail environment that depend on it. Equipped with an innovative engine & mobile SDK capable of generating rich customer experiences, mobile ready digital labels, SmartLabels & more, the Qliktag software platform delivers a unified consumer experience both online and off.
Think Beyond Traditional (PIM) Product Information Management Software
Benefits of the Qliktag Platform
The Qliktag platform enables the entire organization to develop a single source of truth when it comes to product data and content. Retailers or Multi-Brand Corporations can deploy a “Supplier Portal" or “Vendor Portal" to invite others to login and help gather, enrich and syndicate product content. All other systems within the organization & externally which require the data can be powered through this hub & consume the data in the format they require. Traditional PIM solutions or Product Information Management Software have their limitations and allow each information provider to have their own individual data models making data gathering fragmented and cumbersome. The Qliktag platform allows for collaboration with external parties in collecting the data and also enables syndication of data to external parties and internal parties that do not have access to the PIM/MDM
Whether a consumer is browsing your product online, through search engines, on a mobile app, in-store or on a SmartShelf, they receive a consistent experience & reliable product information to make their choices.
Engaging a new retail outlet? Launching products on a new e-commerce website? Avoid delays in getting product information and in turn the products to market by giving collaborators instant access to the information they need in their required format.
The largest growth opportunity facing most brands & retailers today is the digital commerce landscape. Whether it’s customer engagement through mobile applications, mobile commerce, review sites or e-commerce. This landscape demands product infomration in Json or XML formats and delivering that is key to growth online. While traditional PIM or product information management software can be used by different parts of an organization, centralising all the PIM solutions and having a single system built to deliver online and digital applications is key to the unified commerce vision.
Power all your internal consumer transparency initiatives or meet requirements for transparency regulations such as EU1169, GMO Labeling laws, FDA Labeling regulations, GMA SmartLabel requirements with ease using the Qliktag platform