Deploy GMA SmartLabel™ the smart way with the QLIKTAG Platform
The SmartLabel™ is perhaps one of the most widely supported and promising initiatives for consumer transparency today. Initiated by the Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI) along with GS1, Consulting Experts and some of the biggest CPG brands in manufacturing and retail, “the SmartLabel™" was a collaborative move to standardize a digital label format which consumers can use to access product information using their smartphones in order to build trust.
The foundation of the SmartLabel™ strives to ensure that consumers will be able to easily search or scan products to access consistent, brand verified product information.
Attributes such as nutrition, ingredients, allergens, product usage and information presented in the same consistent SmartLabel™ format regardless of brand, product or where the information is being demanded, creating a sense of familiarity and trust across the industry.
With over 90 of the largest companies in the CPG industry participating in the creation of the SmartLabel™ project, the SmartLabel™ is poised to be the future standard of mobile merchandising and consumer information delivery. All manufacturers or brands in the industry, whether large or small, will need to address the demands of the modern consumer if they wish to stay competitive in their markets.
Why consider QLIKTAG to deploy SmartLabel™?
The SmartLabel™ initiative defines very detailed specifications and standards for brands & manufacturers who intend to deploy SmartLabel™ on their products all of which are highlighted at www.smartlabel.org.