Macy’s, one of America’s most popular retailers, became among the first movers to deploy Apples much talked about iBeacons as a pilot program to create a unique in-store experience for their consumers. According to the reports on GigaOm, the one … Read More
Apple’s iBeacon
The whirlwind evolution of proximity marketing in retail & where it is headed.
Ever since smartphones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios specific to a certain location. However, the biggest obstacle for implanting this was lack of reliable technology. GPS positioning satellites were … Read More