consumer buying pattern

Inside the Mind of a Modern Day Conscious Consumer

Buying behavior is changing. Consumers are far more conscious of what they buy, what they eat, what they put on their bodies and how their purchases impact the environment and others. Today’s consumers are increasingly becoming cautious with their shopping … Read More

Is mobile technology in retail influencing consumer purchasing decisions?

Marketing techniques have undergone paradigm shifts and with the advent of digital media, social media and smartphones. Mobile applications are serving as a unique platform for marketers to promote and showcase their product in greater details delivering more product information … Read More