iBeacons

Internet of Things

In the world which is eventually moving towards “Internet of things”, “Things” is the physical world that has layers of information which is transmitted to the digital world. The “Things” in Internet of Things can be anything from a person … Read More

The whirlwind evolution of proximity marketing in retail & where it is headed.

Ever since smartphones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios specific to a certain location. However, the biggest obstacle for implanting this was lack of reliable technology. GPS positioning satellites were … Read More