The issue of counterfeiting and spread of gray market channels today cannot be downplayed. In fact, the struggles of brands combating counterfeiters have only increased in recent times and it continues to be a problem not just impacting revenue but … Read More
serialisation
Out of the Box Applications vs Platforms – How Do You Approach Product Digitalization?
To begin with, let us clarify although Qliktag offers a platform for enabling consumer products and everyday things as IoT connected smart products, we still believe there is a value and a place for both platforms, as well as out … Read More
Why Product Serialization is a Key Step Towards Digital Transformation
Today most consumer products have barcodes or identifiers at an item SKU level, manufacturing batch level and pallet level which allow them to be identified and tracked through the supply chain. These are tied to an ERP system from the … Read More
How Smart Packaging In Pharmaceuticals Can Take The Fight To Counterfeit Medicines
Counterfeit medicines are fake and of sub-standard quality that pose considerable risk to people due to contamination, lack of active ingredients or incorrect dosage of active ingredients. With more people preferring to buy medicines online, the market for counterfeit medicines … Read More
EU Pharmaceutical Serialisation Directive -Future of Pharma Smart Packaging
According to the estimates of World Health Organisation (WHO), 1 million people globally lose their lives due to falsified medicines. It is the most lucrative of all counterfeiting businesses, netting in 150-200 billion euros per year. In order to put … Read More