The issue of counterfeiting and spread of gray market channels today cannot be downplayed. In fact, the struggles of brands combating counterfeiters have only increased in recent times and it continues to be a problem not just impacting revenue but … Read More
traceability
Out of the Box Applications vs Platforms – How Do You Approach Product Digitalization?
To begin with, let us clarify although Qliktag offers a platform for enabling consumer products and everyday things as IoT connected smart products, we still believe there is a value and a place for both platforms, as well as out … Read More
The Grey Market – Traceability & Finding Leaks in your Supply Chain
With so many news reports emerging on critical supplies leaking during the pandemic such as vaccine doses, lifesaving drugs and medical devices ending up in the hands of profiteers and black marketers, our attention has been brought back to the … Read More
How End to End Traceability & Dairy Farmers in Remote Rural India Are Redefining What is Possible
One of the many lessons the global pandemic has highlighted is the need for far greater traceability in consumer product supply chains. Across all categories of consumer products but perhaps more so when it comes to food, beverages, pharmaceuticals and … Read More
What Would Data Modelling Requirements for a Covid-19 Vaccine Ready for Distribution & Delivery Look Like?
As news around the successful clinical trials of frontrunner candidates for the Covid-19 vaccines brought something positive to look forward to, conversations are now turning towards the manufacturing, distribution and delivery of the vaccines. The scale of the task that … Read More
Why This May be the Opportune Moment for Brands to start Product Digitization
In the recent weeks, we’ve had some really interesting conversations with brands, consulting companies working on behalf of consumer goods companies, brands and manufacturers around their interest in implementing solutions which require some level of product digitization. These discussions have … Read More
Qliktag Software Releases Latest SmartLabel® Version 2.2 for Platform Users
NEWPORT BEACH, Calif., May 5, 2020 — Qliktag Software Inc. a leading software innovator has announced the release of the latest version 2.2 specification SmartLabel® as one of the key new features on the latest release of its Qliktag Platform. The Qliktag … Read More
Digital Identification & Tracking of Consumer Products and Assets the New Way
As the world has drastically shifted gears in a bid to tackle the Covid-19 crisis, a lot of what we’ve been reading is how rapidly so many people around the world are mobilizing in different ways together. There are groups … Read More
Why Product Serialization is a Key Step Towards Digital Transformation
Today most consumer products have barcodes or identifiers at an item SKU level, manufacturing batch level and pallet level which allow them to be identified and tracked through the supply chain. These are tied to an ERP system from the … Read More
The Potential of SmartLabel® to Enable Trust in E-commerce & Online Purchases
The SmartLabel® initiative by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) has made some progress since its inception in 2015. The SmartLabel® branding and scannable QR code can be instantly recognized on a number of grocery … Read More